St. Joseph Healthcare, a member of Covenant Health, is seeking a full-time Marketing and Business Development Director.
This Director will be working under the direction of a St. Joseph Healthcare Senior Leadership Team Vice-President, the incumbent will be responsible for leading comprehensive communications, marketing and business development strategies to enhance the Organization’s image and market position. Responsibilities include: media relations, internal and external communications, marketing/advertising activities and community relations, to support Organization and service line goals and objectives in keeping with achieving business retention, growth, volume and revenue goals.
Proactively identifies community partnership opportunities to drive additional business growth and volume to the local facilities.
Craft and distribute targeted communications and information to both employee and consumer audiences through appropriate mediums.
Evaluates, crafts, and manages daily, local advertising and marketing initiatives utilizing multiple media mediums.
Manages local and regional media partnership requirements which will help increase visibility of local facilities, physicians, providers, services, and programs within the community.
Manages proactive and reactive media relations to enhance perception and preference for the Organization; develops and leads the strategic vision for media relations activities, programs and outreach.
Leads, develops and implements comprehensive marketing, advertising, communications and public relations strategies that will enhance the Organization’s image and position within the market.
Develops effective advertising, promotional and communication campaigns, including collateral materials, consistent with the Organization’s strategic initiatives.
Utilizes analysis of market dynamics and market share changes to shape and align business development, marketing and communications strategies.
Leads the development of internal communication strategies including activities, events and communication messaging.
Crafts and manages timely contribution and distribution of social media campaign content in coordination with overarching campaign goals/strategies.
Execution of comprehensive marketing campaigns which will consistently meet or exceed established volume/revenue goals.
Additional Salary Information: "Fair and equitable compensation"
Internal Number: 18134
About St. Joseph Healthcare
"We are a Catholic Health Ministry, providing healing and care for the whole person, in service to all in our communities."
... not just words, but a way of life-a noble statement of what we are, meticulously crafted after thoughtful consideration, study and examination of all the things we do, big and small, day and night, caring for our patients.
These are the words we live by, each and every one of us who comprise the caring community of St. Joseph Healthcare. We take our Mission seriously. Those we serve depend on it.
To improve the patient experience by providing health care providers; patients and their families; and others with information, education, networking opportunities, and related resources focused on best practices.