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Position Summary: The Executive Director collaborates with the Senior Vice President and provides input on market and growth strategies, including business brand and consumerism issues. This role partners closely with the leadership teams across the Retail Health division and is a key influence and driver of ongoing growth and strategy. The Executive Director also works collaboratively with leadership throughout the organization in a team-oriented approach to assist in moving MultiCare forward in an increasingly competitive and consumer-focused environment. The Executive Director of Retail Marketing is responsible for creating, implementing and measuring the success of comprehensive, multi-channel marketing strategies and programs that support business growth strategies of the Retail and Community Based Care division. The Executive Director collaborates with the Strategic Planning and Marketing team to produce integrated ROI analytics reporting and contributes on design concepts and production of marketing collateral, including online content and strategies, print, radio, outdoor, direct mail and television advertising and other communications materials. The Executive Director collaborates with leadership across the Retail Division, providing strategic counsel on best practices in creating effective marketing strategies.
Minimum Requirements: Eight (8) years of experience working in the marketing field; preferably in a healthcare industry Five (5) years of experience in a managerial or supervisory capacity required
Education/Licenses/Certifications: Masters in in Business, marketing, communications, or related field
MultiCare is a not-for-profit health care organization with more than 20,000 team members, including employees, providers and volunteers. MultiCare has been caring for our community for well over a century, since the founding of Tacoma’s first hospital and today is the largest community-based, locally governed system of health in the state of Washington, serving communities across Washington and Northern Idaho.
MultiCare’s comprehensive system of health includes numerous primary care, urgent care and specialty services — including Mary Bridge Children’s Hospital & Health Network; MultiCare Indigo Urgent Care; Pulse Heart Institute; MultiCare Medical Associates, affiliated physicians; MultiCare Rockwood Clinic, the largest multispecialty clinic in the Inland Northwest region; and MultiCare Connected Care, our Accountable Care Organization.
Eleven hospitals complete the organization: Allenmore Hospital, Auburn Medical Center, Capital Medical Center, Covington Medical Center, Deaconess Hospital, Good Samaritan Hospital, Mary Bridge Children’s Hospital — the Puget Sound region’s only children’s hospital and state-designated Level II Pediatric Trauma Center for Western Washingt...on — Navos Behavioral Health Hospital, Valley Hospital, Tacoma General Hospital — which is home to the South Puget Sound region’s only Level IV Neonatal Intensive Care Unit — and Wellfound Behavioral Health Hospital.
Our core values of Respect, Integrity, Stewardship, Excellence, Collaboration and Kindness, serve as our guiding principles and impact every aspect of our organization, including how we provide patient care and what we expect from each other.
MultiCare is also proud of our commitment to workforce diversity and culturally competent care. This commitment is led by our CEO and supported through employee education and community outreach.
To improve the patient experience by providing health care providers; patients and their families; and others with information, education, networking opportunities, and related resources focused on best practices.